I don't know how many folks saw this item posted on the Letters to the Editor site so I am copying it here. It is short on details and I note that they have not answered my email about location, date of openning, etc. But hope springs eternal that this is good news!!
"It is with great enthusiasm that I write to you today. Sitting on my desk next to me are the keys to our new location in the DC area.
For 35 years our family run specialty ski and snowboard shop has taken care of ski and snowboard enthusiasts. We have had the pleasure of taking care of many visiting from the DC area especially at our Seven Springs location. It seemed natural then, when the opportunity presented itself, to expand to DC so as to offer our excellent service and products to those who are already familiar with us.
Our approach to business appears to be somewhat unique these days. It is based on people and relationships; that is to say the people that work at Willi's, the people who shop at Willi's and how they relate. With this in mind we are able to create a unique shopping experience, providing enthusiasts what they truly want. It is my impression that people want simplicity, connection and problem solving. They want it to be simple to get the answers and the merchandise they need, they want to feel connected in the sense that they want to know someone will be there to help them out and they want someone who is willing to go the extra mile to solve whatever problems may arise. When I see our customers joking around with our staff, trying gear on and getting excited about the winter I realize that is a natural relationship born of mutual respect and love for their sport. These are the values my father instilled in our business years ago, is a cornerstone of our business today and comes easily to those who work with us.
As you shop with us you will see that Willi's has the best service, brands and selection. You will be well cared for as our staff shows you that if there is ever a problem they will do the right thing and get it taken care of because we truly care about making sure our customers get what they need for the slopes.
Again, I truly look forward to serving you! If there is anything I can do for you please let me know.
Greg Klein WillisFairfax@yahoo.com"