Anybody hear about the free Snowshoe lift tickets if you fill up at a "participating" Exxon station?

I remember seeing this last year afte we filled up at the snowshoe exxon and caught the tail end of the commercial on a radio station today.

Also, Kroger is running some sort of deal when you buy 4 12packs of coke with your kroger card, you get a free ticket voucher.

While at the Fredricksburg COSTCO yesterday (gas $2.01 gal) I noticed they had shrink wrapped prepurchase vouchers for both Wintergreen (2 midweek tickets $69; 2 weekend tickets $89) and 2 tickets good any time for Snowshoe - $79).
Anybody see any other deals out there.
The Colonel

Willi's in Fairfax has discounted snow shoe tickets - about $10 off I thinks