Ski Utah, which represents Utah ski resorts, is concerned about global warming and the impact it might have on winter sports. To help educate skiers on the problems of global warming, Ski Utah has launched a new web site called keeputahcool.com. The site outlines some facts about global warming, how it might affect the ski industry, and the steps various Utah ski resorts are taking to combat the problem.
“We want to ensure that future generations of skiers and snowboarders can continnue to enjoy The Greatest Snow on Earth,” said Nathan Rafferty, president of Ski Utah. “Much of our state’s economy relies on tourism dollars that the ski industry delivers, so we felt compelled to launch a site that would remind people of global warming’s impact and also let them know that it is a fixable problem if we act now, as individuals and organizations.”
Ski resorts across the country have increasingly become engaged in addressing the threat of global warming. For example, Vail and other resorts have recently switch to wind power, and the National Ski Areas Association, which represents resorts across the nation, has created a global warming awareness campaign called Keep Winter Cool. Ski Utah notes that its campaign was modeled after Keep Winter Cool.
M. Scott Smith is the founder and Editor of DCSki. Scott loves outdoor activities such as camping, hiking, kayaking, skiing, and mountain biking. He is an avid photographer and writer.
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