Whitetail Ski Resort will be spending $2 million this summer in capital improvements, including a $1.5 million investment in upgraded snowmaking and the purchase of a new Bombardier Snow Groomer. The resort is also expanding the rental facility to 2,000 square feet to help streamline the rental process. The entire rental fleet is being replaced and will consist of 100% shaped skis.
Meanwhile, Whitetail Realty Marketing, Inc., which oversees real estate development and rentals at the resort, is adding a swimming pool, barbecue deck, tennis courts, and jacuzzi.
This spring, Snowshoe’s Steve Rice was promoted to Senior Vice President, Eastern Region for the Intrawest Resort Operations Group. Rice headed Snowshoe and oversaw the West Virginia resort’s most successful seasons on record. In his new position, Rice will oversee several eastern Intrawest resorts.
On June 12, Snowshoe announced the appointment of Bruce Pittet to replace Rice as head of Snowshoe Mountain. Pittet previously served as Vice President of Lodging at Snowshoe. Prior to that, he managed a Marriott property in Vancouver, and worked for six years at Powder Properties in Whistler, British Columbia.
“Bruce’s experience and uncommonly strong leadership skills, his commitment to Snowshoe and its employees highly qualify him for this challenging new assignment,” said Rice.
“I look forward to working with everyone at Snowshoe to solidify the resort’s position as the premier four-season resort in the region,” said Pittet.
After years of rising lift ticket prices in the ski industry, a relief in season pass prices is continuing at many resorts. Last winter, Hidden Valley Resort bucked a trend and lowered its unlimited season pass prices to $200 for adults and $150 for juniors. Hidden Valley will repeat this offer for the coming winter season.
On the west coast, California’s Mammoth Mountain is selling unlimited season passes at a price of $375 for adults ($275 for teens and $175 for children) through July 4. These prices were last seen at Mammoth during the 1978/79 season. Mammoth Mountain has a whopping 4,000 acres of skiable terrain and receives an average annual snowfall of 383 inches, keeping the slopes open into June.
M. Scott Smith is the founder and Editor of DCSki. Scott loves outdoor activities such as camping, hiking, kayaking, skiing, and mountain biking. He is an avid photographer and writer.
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