“Snow days” will be taking on a new joy for students, as Snowshoe Mountain Resort and Coca-Cola team up to offer students in West Virginia and southwest Virginia discounted skiing and boarding. Students will be able to sign up for the new “Smart Card” program through their schools at no cost. Once they have signed up, they will be entitled to deep discounts on snow days, faculty days, and any Sunday.

“We really wanted to do something special for the young skiers and snowboarders in the area,” said Steve Rice, President of Snowshoe. “These young people will be our guests for years to come and we want their first winter experiences to be fun and inexpensive.”

When school is canceled due to inclement weather, or on regularly scheduled faculty days, students can visit the West Virginia resort and get extended day lift tickets, lessons, and rentals for $15. Or, students can get the same deal on any Sunday for $20. Students may also ski evenings at the Silver Creek ski area for $15 between Mondays and Thursdays throughout the season. To receive the discounts, students must pick up their free card at their school.

To reward academic excellence, Snowshoe and Coca-Cola will also be offering a free extended-day Sunday lift ticket to any student making honor roll. As with the Smart Card program, this program is only good for students in West Virginia schools or selected schools in southwestern Virginia.