Data recently published by SnowSports Industries America (SIA) shows that skiers and snowboarders pulled out their wallets in November. According to the SIA, the snow sports market reached $1 billion in sales from August through November, 2010, representing a 14% increase over the same period in 2009.
Equipment sales were up 22%, with gains also seen in apparel and accessory sales. Telemark equipment was the only category that experienced a decline in sales from 2009.
SIA, a non-profit trade association representing the snow sports industry, believes the sales increase can be credited in part to a La Nina year, which is bringing healthy amounts of snow to many North American ski resorts. By mid-January, 2011, 49 of 50 states had snow on the ground.
M. Scott Smith is the founder and Editor of DCSki. Scott loves outdoor activities such as camping, hiking, kayaking, skiing, and mountain biking. He is an avid photographer and writer.
There are no reader comments on this article yet.
Join the conversation by logging in.
Don't have an account? Create one here.