Intrawest, an operator of resorts including West Virginia’s Snowshoe Mountain Resort, has appointed Bill Rock as the President and Chief Operating Officer of Snowshoe Mountain. Intrawest President Alex Wasilov and CFO Mike Forsayeth visited Snowshoe last week and held a town-hall style meeting with employees. During this town-hall meeting, the corporate officers shared restructuring plans with Snowshoe employees and rebutted rumors by confirming that Intrawest is not selling Snowshoe.

“We’re coming off a great year, and have momentum in all three areas of the business: employee, guest, and financial results,” said Bill Rock. “Intrawest is excited about the future of Snowshoe, particularly in light of the recent success, and these positive changes are meant to facilitate continued growth and success for all of us.”

According to the resort, Snowshoe experienced its most successful financial season ever during the last winter season.

For the past two years, Bill Rock has served as Vice President and General Manager of Snowshoe. In a statement, Intrawest indicated that Bill’s new role will have him overseeing the day-to-day operations of all resort functions, including real estate development and sales.

“Bill is an excellent leader, and has proven such in his time at Snowshoe,” said Wasilov. “We think the future is very bright for Snowshoe, and Intrawest, and we’re thrilled to congratulate Bill on his promotion.”

The Canadian-based Intrawest Corporation, which operates resorts such as Whistler Blackcomb in British Columbia, purchased Snowshoe Mountain Resort in 1995 from TDC Management Corporation, a Japanese company. Since then, Intrawest has invested tens of millions of dollars in the popular West Virginia resort, increasing terrain, adding high-speed lifts, and developing real estate such as a mountain-top village.

Last fall, Intrawest was purchased by the Fortress Investment Group, a private equity firm, in a $2.8 billion deal. Since then, homeowners and employees at Snowshoe have wondered what impact the new ownership would have on the resort.