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#34578 - 04/16/07 08:30 PM
Re: Laurel Mountain Breaking News
[Re: Scott]
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Senior Member
   
Registered: 08/16/04
Posts: 986
Loc: Trees of Appalachia
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Scott, you hit the proverbial nail on the head but that’s just one nail. I wonder how many skiers stopped skiing locally not because of a decade or so of changing weather. My interest in local skiing waned when the local terrain ceased to be challenging. For me that means steeper terrain and natural tree runs on sustained pitch. I still can’t ski icy moguls on intermediate terrain very well. I know it’ll make me a better skier but as they say at TGR,”Bumps are nature’s way of saying too many people have been here.”
The entire ski market has been stagnant for years and only sustained itself with the influx of new boarders over the last 20 years. Is there any correlation between the closure of so many local ski areas and the decline of new skiers? How popular would golf be if you had only 1 or 2 courses within a 2 hour drive? Gone are the local areas that the kids can get to after school and the family can easily get to on the weekend. These places feed the large regionals like Laurel, Wisp, and Seven Springs. These in turn feed Stowe and Aspen and Sun Valley. Yes it was a different time. Travel was more expensive, certainly not as convenient. Snow seemed more abundant and challenge could still be found locally. The industry changed and focused on real estate and high end restaurants, hot tubs, clubs and chic retail villages. Still, not all of us can afford one or two big trips out west or could be compelled to travel more than an hour or so to try out a new sport. The ski industry has become gentrified and content with serving the patrons that can afford their product but the sport is dieing at the root.
Laurel can not compete in such a market. What Laurel has that most other Mid-Atlantic areas don’t is true expert terrain and intermediate terrain with a sustained pitch, no flat spots. What Laurel has and other places have lost is a personality, a sense of space, a connection with the living history and heart of skiing. Skiing Broadway as it rambles, narrows and rolls with the contours of the land passed the Midway cabin you can feel Hannes Schneider’s vision under your feet. To stand at the top of Lower Wildcat and see the trail just disappear at a white horizon line with the valley below prepares you for the most difficult in bounds terrain you find anywhere in this nation. Slip into the mature trees along trail edge, venture a little deeper in, where the risk managers fear and experience the singular challenges of one person, one mountain and the pull of gravity over nature’s offerings and you’ve fallen in love for life. Laurel can only be what it is, a no frills, challenging mountain. Surely there is a niche for this.
Edited by Laurel Hill Crazie (04/16/07 08:31 PM)
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#34581 - 04/16/07 11:28 PM
Re: Laurel Mountain Breaking News
[Re: snosnugums]
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DCSki Editor
Senior Member
   
Registered: 10/10/99
Posts: 805
Loc: Columbia, Md, USA
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First, I want to say that Laurel Hill Crazie's post was extremely eloquent and demonstrates how strongly people would like to see Laurel Mountain succeed. Exceptionally well put.
Snow Time does make most of their money the "old fashioned way" (lift tickets, food, and related services), but their ski areas are also strategically located within 90 minutes of Baltimore/D.C., so they're going for day skiers and volume. I have justified "swinging by" Whitetail on the way home from work on many occasions (and by "swinging by," I mean going to work for half a day and then heading to Whitetail, the opposite direction of home, then coming back that night). Whitetail's proximity allows me to do this; I wouldn't be able to do this with Laurel Mountain, Seven Springs, Wisp, etc. A big draw of Liberty, Roundtop, and Whitetail is location, location, location.
But Laurel Mountain does differentiate itself in many ways, as Laurel Hill Crazie eloquently puts it, so by focusing on the bare basics and keeping costs down, Laurel Mountain could carve its own succesful niche. It will still take a risky investment to get things off the ground, and a person or company that is willing and able to stand by their investment for the long-term. The big test, I think, is what happens if the first year of operation is a crummy season.
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#34583 - 04/17/07 10:05 AM
Re: Laurel Mountain Breaking News
[Re: snowsmith]
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DCSki Editor
Senior Member
   
Registered: 10/10/99
Posts: 805
Loc: Columbia, Md, USA
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That is true, I sometimes forget Pittsburgh. Although the D.C. metro area has a higher population of skiers/boarders to draw from, Pittsburgh is a very big market too. My comments were more geared towards why Snow Time would probably not be interested. By focusing on one major market Snow Time is able to achieve some economies of scale. For example, they do a lot of combined marketing for all three resorts, such as radio spots that advertise Liberty, Roundtop, and Whitetail, as well as joint discount cards and season passes. Over the years Snow Time has been focused on improving Liberty and Roundtop, and picking up Whitetail was probably irresistible given its location and financial circumstances. Other than that, Snow Time has not shown an eagerness to expand ownership to other areas (and, in fact, divested New York's Ski Windham, the only other ski area it owned, in 2005.) So I don't see Snow Time being a likely suitor for Laurel Mountain, but nothing would surprise me.
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#34586 - 04/17/07 08:17 PM
Re: Laurel Mountain Breaking News
[Re: jimmy]
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Senior Member
 
Registered: 10/14/04
Posts: 197
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Another possible buyer might be Peak Resorts. Until recently (they just closed on Mt. Snow/Attitash), they specialized in smaller funky resorts in Missouri (Hidden Valley, Snow Creek), Indiana (Paoli Peaks), Ohio (Mad River, Boston Mills, Brandywine), Pennsylvania (Big Boulder, Jack Frost) and Crotched Mountain in southern New Hampshire. Crotched was rescued from lost status a few years ago and I have kept on their mailing list. It's hard to get a good feeling for an area without visting but they seem to be very skier oriented (early opening, late closing, all night skiing etc). When they buy in, they invest heavily on infrastructure and seem to have made good operating resorts in the "Banana Belt". They might be a good fit.
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