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Three ways to reach our audience:

The best package we offer. Maximum exposure, maximum ad size, maximum impact.

Broad exposure with a generous ad size.

A practical, no-frills choice for tight budgets.

Ultimate Ad Package

If you're looking for maximum value, the Ultimate advertising package on DCSki provides unparalleled exposure and impact. The package begins with an absolutely palatial canvas for your ad: a full 820 pixels wide by 250 pixels tall. You can use this canvas to create an impactful graphical ad (in JPEG, non-animated GIF, or PNG formats). It's like creating your own mini-web site right within DCSki.

Platinum ad positions have a much higher frequency of display than Basic or Economy ads. And when your ad is displayed on a DCSki page, it will be the only ad shown on that page. You can have multiple ads (up to six) running at the same time, and can even pick which days and times specific ads are displayed. For example, an ad shown on Thursdays and Fridays could promote weekend specials, while an ad on Monday could encourage readers to visit a ski resort for mid-week pricing and lack of crowds. You can also schedule an ad to run in the future, for example to promote an upcoming special event. Or, keep it simple; the choice and flexibility is yours.

Build an ideal package by picking exactly the months you'd like to run your ads. We offer significant discounts for prior advertisers and for advertisers selecting full-year packages. You'll have access to detailed real-time statistics, and can request ad substitutions at any time.

Sample Ultimate Ad

Summary of Ultimate Ad Package Benefits

  • Vast canvas for ads: a full 820 pixels wide by 250 pixels tall
  • Exclusivity: when your ad is shown on a page, it is the only ad shown on the entire page
  • Ads can be in non-animated GIF, JPEG, or PNG formats, up to 200 kilobytes in file size
  • Ads are typically shown mid-page, between static and interactive content
  • Ultimate advertisers can have up to six active ads rotating at once, with free substitutions throughout campaign
  • Fine-grained control over when specific ads run: pick days of week and day-of-time (in four-hour increments)
  • Pick start/stop dates for specific ads, enabling ads to be shown on future dates
  • Detailed, real-time statistics show how many times each ad was displayed and clicked on.
  • On each DCSki page load, there is a 50% chance an Ultimate ad will be shown.
  • 20% discount for prior or renewing advertisers. Additional 5% discount for 12-month campaign.
  • View the DCSki Guidelines and Advertising Agreement for additional details and requirements for advertising on DCSki.

Basic Ad Package

Basic advertising packages receive some of the benefits of the Ultimate advertising package, but at a more economical price. The Basic package provides a classic banner format (700 pixels wide by 140 pixels tall) and a higher rate of display than Economy ads. When your ad is displayed on a DCSki page, it will be the only ad shown on that page. Three banners can be active at once, and you have tremendous flexibility in scheduling when those banners will run: specific date ranges, specific days of the week, or specific time periods within a day.

Customize your package by picking exactly the months you'd like to run your ads, and monitor the effects of your campaign through detailed real-time statistics.

Sample Basic Ad

Summary of Basic Ad Package Benefits

  • Classic banner format at 700 pixels wide by 140 pixels tall
  • Exclusivity: when your ad is shown on a page, it is the only ad shown on the entire page
  • Ads can be in non-animated GIF, JPEG, or PNG formats, up to 125 kilobytes in file size
  • Ads are typically shown mid-page, between static and interactive content
  • Basic advertisers can have up to three active ads rotating at once, with free substitutions throughout campaign
  • Fine-grained control over when specific ads run: pick days of week and day-of-time (in four-hour increments)
  • Pick start/stop dates for specific ads, enabling ads to be shown on future dates
  • Detailed, real-time statistics show how many times each ad was displayed and clicked on.
  • On each DCSki page load, there is a 35% chance a Basic ad will be shown.
  • 20% discount for prior or renewing advertisers. Additional 5% discount for 12-month campaign.
  • View the DCSki Guidelines and Advertising Agreement for additional details and requirements for advertising on DCSki.

Economy Ad Package

If you have a limited advertising budget, you can still reach DCSki's audience of avid winter sports enthusiasts. Economy ads are 420 pixels wide by 125 pixels tall (in JPEG, non-animated GIF, or PNG formats), providing enough space to make an impact. Economy ads are not selected for display as frequently as Basic or Ultimate ads, but they'll still get plenty of exposure over the course of your ad campaign. You'll also have access to detailed real-time statistics, and can request ad substitutions at any time.

Note: If you previously advertised on DCSki through the Lodging Finder program, you may be eligible for a special discount on an Economy ad for the 2013-2014 winter season. The Lodging Finder program was discontinued in 2013. Please contact us for additional details.

Sample Economy Ads

Summary of Economy Ad Package Benefits

  • Mini-banner format at 410 pixels wide by 125 pixels tall
  • Only two Economy ads (from separate advertisers) are shown on a page at once
  • Ads can be in non-animated GIF, JPEG, or PNG formats, up to 50 kilobytes in file size
  • Ads are typically shown mid-page, between static and interactive content
  • Detailed, real-time statistics show how many times each ad was displayed and clicked on.
  • On each DCSki page load, there is a 15% chance that Economy ads will be shown.
  • 20% discount for prior or renewing advertisers. Additional 5% discount for 12-month campaign.
  • Inquire about special discounted pricing for former DCSki Lodging Finder advertisers for 2013-2014 winter season
  • View the DCSki Guidelines and Advertising Agreement for additional details and requirements for advertising on DCSki.
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